Online Store Migrations
Migrate your e-commerce store without losing traffic, data, or revenue
We manage complex e-commerce migrations from Magento, Shopify, and other platforms—ensuring a smooth transition with minimal risk and maximum performance.
Done properly, a migration isn’t just a move—it’s an opportunity to improve your entire e-commerce operation.
The Problem
Most e-commerce migrations go wrong because:
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Product data is incomplete or corrupted
Variants, attributes, images, and metadata don’t migrate cleanly -
Customer data is lost or misaligned
Accounts, passwords, and order history don’t transfer correctly -
Order data becomes inconsistent or inaccessible
Reporting, fulfilment, and customer service are impacted -
SEO rankings drop due to poor redirect mapping
Missing or incorrect 301 redirects lead to lost traffic and revenue -
URL structures change without proper planning
Category and product URLs break, damaging organic performance -
Tracking and analytics stop working properly
GA4, conversion tracking, and pixels are often missed or misconfigured -
Integrations fail or behave differently post-migration
Payments, shipping, ERP, and third-party tools don’t sync correctly -
Performance and Core Web Vitals get worse
New themes or builds introduce slower load times and UX issues -
Checkout and key functionality break under real-world use
Issues only appear after launch, impacting revenue immediately -
Insufficient testing leads to post-launch issues
Edge cases, user flows, and data validation are often overlooked
Our Migration Process
A structured, low-risk approach to ecommerce migrations
We follow a proven migration process designed to protect your data, preserve SEO performance, and ensure a smooth transition with minimal disruption to your business.
1. Discovery & Planning
We start by understanding your current setup and defining a clear migration strategy.
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Platform audit (Magento / Shopify)
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Data structure review (products, customers, orders)
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URL and SEO analysis
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Integration mapping (payments, shipping, ERP, etc.)
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Risk identification and mitigation planning
Outcome: a detailed migration plan with clear priorities
2. Data Preparation & Mapping
We prepare and structure your data to ensure accurate migration.
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Product, category, and variant mapping
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Customer and order data validation
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Attribute and metadata alignment
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URL mapping for SEO preservation
Outcome: clean, structured data ready for migration
3. Build & Configuration
We set up your new store environment and implement required functionality.
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Theme setup or development
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Platform configuration (Magento / Shopify)
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Integration setup (payments, shipping, third-party systems)
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Tracking and analytics configuration
Outcome: fully configured, ready-to-test environment
4. Migration Execution
We carry out the data migration in a controlled and validated way.
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Product, customer, and order data migration
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Media and content migration
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Redirect implementation (critical for SEO)
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Initial validation and error checking
Outcome: data successfully migrated with integrity
5. Testing & QA
We thoroughly test the new store before launch.
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Frontend and UX testing
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Checkout and payment flows
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Integration and API validation
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Cross-device and browser testing
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Data accuracy checks
Outcome: a stable, fully tested store ready for launch
6. Launch & Go-Live
We manage the launch to minimise disruption.
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Controlled go-live process
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DNS and domain configuration
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Final validation checks
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Monitoring during launch window
Outcome: smooth transition with minimal downtime
7. Post-Launch Support & Optimisation
We continue to monitor and improve performance after launch.
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SEO monitoring and issue resolution
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Performance optimisation (Core Web Vitals)
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Bug fixes and refinements
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Ongoing support and improvements
Outcome: stable, optimised store ready to scale
Gresham Blake - Shopify Migration
Rockett St George - Store Migration
Love Frankie - Store Migration
The English Room / Eximious - Store Migration.
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