Magento 2 to Shopify E-commerce Migration

Case study: Pet Counter

Pet Counter’s migration from Magento 2 to Shopify marked a strategic shift towards a simpler, more efficient e-commerce platform that could better support their day-to-day operations and future growth. As a specialist retailer with a broad product catalogue, Pet Counter needed a solution that balanced performance, ease of use, and scalability - without the technical overhead associated with Magento.

While Magento 2 offered flexibility, it also introduced complexity. Routine updates, ongoing maintenance, and reliance on development resource made it harder for the Pet Counter team to manage their store efficiently. For a business focused on product range, pricing, and customer service, this created unnecessary friction. They required a platform that would allow them to focus on running and growing the business, rather than managing technology.

Shopify provided the ideal alternative. Its fully hosted infrastructure removed the need for server management and reduced technical burden, while its intuitive admin made it easier for the team to manage products, collections, and promotions internally. This shift enabled faster updates, streamlined workflows, and a more responsive approach to e-commerce.

View6 managed the full migration process, ensuring a seamless transition with no disruption to trading. We securely migrated all essential data, including products, customers, and historical orders, and rebuilt the frontend to deliver a clean, user-friendly shopping experience. The new site improves navigation and product discovery, making it easier for customers to find what they need across a large catalogue.

Performance and SEO were key considerations throughout the project. We implemented a comprehensive redirect strategy to preserve existing search visibility and ensured that the new Shopify store delivered faster load times and improved reliability. Technical improvements were made to support better indexing and overall site health, helping to maintain and build on Pet Counter’s organic performance.

We also supported the integration of key third-party tools within the Shopify ecosystem, ensuring continuity across payments, fulfilment, and other operational systems. The result is a streamlined, high-performing e-commerce store that is easier to manage and better equipped to scale.

By migrating to Shopify, Pet Counter now benefits from a platform that aligns with their operational needs—reducing complexity, improving efficiency, and enabling their team to focus on delivering great products and service to their customers.