Email & CRM for E-commerce
Turn your customer data into repeat revenue
We design and optimise email and CRM strategies that drive repeat purchases, increase customer lifetime value, and improve retention.
For most e-commerce stores, email is the highest ROI channel - when it’s done properly.
The Problem
Most e-commerce email and CRM setups underperform because:
- Flows are missing, incomplete, or poorly structured
- Campaigns are inconsistent or not data-driven
- Messaging is generic and not personalised
- Customer data isn’t being used effectively
- Email is disconnected from the wider ecommerce strategy
- Too much reliance on one-off campaigns instead of automation
The result: missed revenue and low customer retention.
What We Do
We build and optimise email and CRM systems that drive revenue:
Email Automation (Flows)
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Abandoned cart and browse abandonment
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Welcome series
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Post-purchase follow-ups
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Re-engagement campaigns
Campaign Strategy
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Promotional campaigns
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Product launches
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Seasonal campaigns
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Segmented targeting
Customer Segmentation
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Behaviour-based segmentation
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High-value customer targeting
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Lifecycle-based messaging
CRM Strategy
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Customer journey mapping
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Retention strategy
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Lifecycle optimisation
Performance Optimisation
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Subject lines, content, and timing
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A/B testing
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Continuous improvement
How We Do It
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Focus on revenue and retention, not just email sends
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Strong understanding of e-commerce platforms (Magento & Shopify)
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Align email with PPC, SEO, and onsite behaviour
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Build structured, scalable automation flows
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Improve how customer data is collected and used
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Refine and optimise AI-generated email content
Everything is designed to maximise customer lifetime value (LTV).
What You Get
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Flow setup and optimisation
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Campaign planning and execution
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Segmentation strategy
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Ongoing optimisation and reporting
