Technical SEO for E-commerce
Fix the technical issues holding your store back from ranking and scaling
We identify and resolve technical SEO issues across Magento and Shopify stores—improving crawlability, indexing, site structure, and performance.
Technical SEO isn’t just audits and reports. It’s fixing the underlying problems that impact visibility and revenue.
The Problem
Most ecommerce stores suffer from technical SEO issues such as:
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Pages not being indexed correctly
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Duplicate content and poor canonicalisation
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Broken internal linking structures
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Inefficient crawl paths
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Poor site architecture
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Slow page speed impacting rankings
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Schema and structured data issues
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JavaScript or rendering problems
These issues limit your ability to rank—even with good content and backlinks.
What We Do
We deliver hands-on technical SEO for ecommerce:
Crawl & Indexation Optimisation
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XML sitemap optimisation
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Robots.txt configuration
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Indexing and crawl budget improvements
Site Architecture
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Category and URL structure optimisation
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Internal linking strategy
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Navigation improvements
On-Site Technical Fixes
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Canonical tags and duplicate content fixes
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Pagination and faceted navigation handling
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URL consistency and redirects
Structured Data (Schema)
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Product schema
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Merchant listing enhancements
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Rich result optimisation
Performance & Core Web Vitals
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Improve speed and rendering
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Align technical SEO with performance
JavaScript & Rendering
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Fix indexing issues caused by JS-heavy pages
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Ensure search engines can properly render content
How We Do It
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Deep experience with Magento 2.4.x and Shopify technical SEO challenges
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We implement fixes directly, not just provide reports
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Strong understanding of ecommerce architecture and scaling
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Align technical SEO with performance, CRO, and PPC
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Diagnose and fix issues caused by apps, extensions, and AI-generated code
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Prioritise based on impact on rankings and revenue
What You Get
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Full technical SEO audit
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Prioritised action plan
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Implementation of fixes
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Ongoing optimisation and monitoring