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PPC for E-commerce

Paid advertising that delivers measurable return on ad spend

We manage high-performance PPC campaigns for Magento and Shopify stores—focused on driving profitable revenue, not just traffic.

From Google Ads to full-funnel paid strategies, we optimise campaigns to maximise return and scale efficiently.

Proven Results

We don’t just run ads - we deliver outcomes:

  • Consistent 10x+ ROAS on Google Ads

  • 197% growth in website visitors over 3 years (for a UK-based Outdoor retailer)

The Problem

Most PPC campaigns underperform because:

  • Spend is focused on traffic, not profitability

  • Campaign structure is inefficient or outdated

  • Poor product feed quality limits performance (especially for Shopping)

  • No alignment between ads and landing pages

  • Tracking is incomplete or inaccurate

  • Agencies optimise for clicks, not revenue

What We Do

We manage and optimise e-commerce PPC across:

Google Ads

  • Shopping & Performance Max

  • Search campaigns

  • Display & remarketing

Paid Social (Optional / Expandable)

  • Meta (Facebook & Instagram)

  • Retargeting campaigns

Feed Optimisation

  • Product titles, descriptions, attributes

  • Merchant Center optimisation

Tracking & Data

  • GA4, conversion tracking, enhanced conversions

  • Attribution improvements

How We Do It

  • We optimise for ROAS and profit, not vanity metrics

  • Strong understanding of e-commerce platforms (Magento & Shopify)

  • We improve product feeds and site structure, not just ads

  • Align PPC with landing pages and CRO

  • Continuous testing and refinement—not “set and forget”

  • Clean up and improve AI-generated or poorly structured campaigns

What You Get

  • Campaign restructuring and setup

  • Ongoing optimisation and management

  • Feed optimisation (critical for ecommerce)

  • Clear reporting focused on revenue and return

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