Speed Optimisation (Core Web Vitals)
Faster e-commerce stores that convert better and rank higher
We optimise Magento and Shopify stores for speed, performance, and Core Web Vitals—improving user experience, SEO rankings, and conversion rates.
Speed isn’t just technical—it directly impacts revenue.
The Problem
Most ecommerce stores are slower than they should be because:
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Bloated themes and inefficient code
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Too many apps, scripts, and third-party tools
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Unoptimised images and assets
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Poor frontend rendering (CLS, LCP issues)
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Server and infrastructure limitations
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AI-generated code adding unnecessary weight
Slow sites lead to:
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Lower conversion rates
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Higher bounce rates
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Reduced SEO rankings
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Poor mobile experience
What We Do
We deliver deep, technical performance optimisation:
Core Web Vitals Optimisation
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Improve LCP (Largest Contentful Paint)
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Reduce CLS (Cumulative Layout Shift)
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Optimise INP / interaction responsiveness
Frontend Performance
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JavaScript optimisation and deferral
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CSS optimisation and critical CSS
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Lazy loading and asset management
Image & Media Optimisation
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Next-gen formats (WebP, AVIF)
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Proper sizing and responsive images
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Lazy loading strategies
App & Script Optimisation
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Audit and remove unnecessary scripts
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Optimise third-party integrations
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Reduce render-blocking resources
Platform-Specific Optimisation
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Magento performance tuning
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Shopify theme optimisation
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Server and hosting improvements
How We Do It
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Deep experience with Magento 2.4.x performance tuning
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Strong understanding of Shopify theme and app limitations
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We optimise at code, theme, and infrastructure level
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Balance performance with functionality and UX
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Align speed improvements with SEO and CRO goals
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Fix issues introduced by apps, extensions, and AI-generated code
We don’t just run audits—we implement real improvements.
What You Get
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Full performance audit
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Core Web Vitals analysis
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Prioritised optimisation roadmap
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Implementation of improvements
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Before/after performance reporting