Magento 2 to Shopify PLUS E-commerce Migration
Case study: Gresham Blake
Gresham Blake’s move from Magento 2 to Shopify Plus was part of a wider digital transformation designed to simplify operations and create a more connected retail experience. Alongside the e-commerce migration, the business also transitioned from Vend POS to Shopify POS, bringing online and in-store systems together under a single platform.
Magento 2 had provided a solid e-commerce foundation, but it came with ongoing technical overhead and limited flexibility for a fast-moving retail brand. At the same time, operating a separate POS system in Vend meant that store and e-commerce data were disconnected, creating inefficiencies in stock management, reporting, and customer insights. Gresham Blake needed a more unified solution that would allow their team to work smarter and deliver a seamless experience across all touchpoints.
Shopify Plus, combined with Shopify POS, offered exactly that. By consolidating e-commerce and retail into one platform, Gresham Blake gained a single source of truth for products, inventory, customers, and orders. This integration enables real-time stock visibility across both online and physical stores, reducing the risk of overselling and improving operational accuracy. It also allows staff in-store to access customer profiles and purchase history, supporting a more personalised retail experience.
View6 led the full migration, managing both the e-commerce re-platforming and the POS transition. We handled the secure migration of all key data products, customers, and order history - while rebuilding the frontend to better showcase the brand’s distinctive style. The new Shopify Plus site enhances product discovery, improves navigation, and delivers a faster, more engaging experience across all devices.
For the retail side, we implemented Shopify POS across Gresham Blake’s physical locations, configuring hardware, payment systems, and workflows tailored to their needs. We ensured that inventory structures were aligned across channels and that staff were fully trained on the new system, enabling a smooth transition from Vend with minimal disruption to day-to-day operations.
Performance and SEO remained a priority throughout. We implemented a robust redirect strategy to preserve search rankings and optimised site speed to improve Core Web Vitals. Integrations with key third-party systems were also re-established within the Shopify ecosystem, ensuring continuity across the business.
The result is a fully unified commerce platform that gives Gresham Blake greater control, improved efficiency, and a stronger foundation for growth. By combining Shopify Plus with Shopify POS, they now benefit from a seamless connection between online and in-store operations empowering their team to deliver a consistent, high-quality customer experience wherever their customers choose to shop.
