Magento 2 to Shopify PLUS E-commerce Migration
Case study: Rockett St George
Rockett St George’s move from Magento 2 to Shopify Plus was driven by a need for greater agility, improved performance, and a platform better suited to supporting their continued growth. As a fast-moving, design-led ecommerce brand, they required a system that would allow their internal team to react quickly to trends, launch campaigns efficiently, and manage content without heavy development reliance.
While Magento 2 had provided a robust foundation, it came with increasing overhead. Ongoing maintenance, hosting complexity, and the need for developer input for even small changes made it harder for the team to move at the pace their business demanded. As their product range and customer expectations grew, so did the need for a more streamlined, scalable solution.
Shopify Plus offered a compelling alternative. Its fully hosted infrastructure removed the burden of server management, while its intuitive admin empowered non-technical users to take greater control of day-to-day operations. In addition, Shopify’s ecosystem and native performance optimisation ensured a faster, more reliable shopping experience for customers.
View 6 led the end-to-end migration, ensuring a seamless transition with minimal disruption to trading. This included a full data migration of products, customers, and order history, alongside a complete rebuild of the frontend experience to reflect Rockett St George’s distinctive brand identity. Rather than simply replicating the previous site, we took the opportunity to enhance key user journeys, improving navigation, product discovery, and mobile usability.
We also focused heavily on performance and SEO. Redirect strategies were carefully implemented to preserve search rankings, while technical improvements helped deliver faster load times and better Core Web Vitals scores. Integrations with essential third-party systems were re-established and optimised within the Shopify ecosystem, ensuring continuity across operations.
The result is a high-performing Shopify Plus store that not only looks exceptional but is easier to manage, faster to iterate on, and better equipped to support ongoing growth. By migrating to Shopify Plus, Rockett St George now benefits from a platform that aligns with their ambitions, freeing their team to focus on creativity, marketing, and delivering an outstanding customer experience.
