Trust is a crucial factor for the success of e-commerce websites, influencing customers' purchasing decisions and loyalty.

These indicators of trust are some of the most important to your customers...


Security Features

  • 84% of users will abandon a purchase if they see an insecure connection warning, so the presence of HTTPS, SSL certificates, and secure payment options is essential. Shopify and Magento stores use SSL by default (and Shopify provide and renew your SSL cert). 
  • 79% of consumers look for a trust seal (such as Norton, McAfee) before making a purchase 
  • 50% of customers do not have a preference of which trust seal is shown, but of those that do, the majority (30%) recognised the Norton badge.

Shopify has its own Trust Badge which can be added to your product page or footer, Norton offers a 'Shopping Guarantee' app ( https://apps.shopify.com/norton-shopping-guarantee ) and others are available on the App Store ( https://apps.shopify.com/search?q=trust+badges )


Customer Reviews, Ratings and Social Proof

  • 93% of consumers say online reviews impact their purchase decisions 
  • 71% of consumers are more likely to make a purchase based on social media referrals 

Professional Website Design & Speed

  • 75% of consumers admit to making judgments on a company’s credibility based on its website design. 
  • 47% of consumers expect a web page to load in 2 seconds or less. Faster load times have also been proved to improve conversion rates. With more mobile traffic, optimisation and an intuitive user interfaces on smaller screens are also more important than ever. 

 

Information, Customer Support & Returns Polices

  • 67% of shoppers check the return policy before making a purchase.
  • 92% of customers feel more confident in a site that lists full contact and business information.
  • 94% of consumers are loyal to brands that offer complete transparency about business practices, and genuine communication.

 

These indicators (and statistics) highlight the importance of building trust to ensure a successful e-commerce platform.

Articles References:
GlobalSign's "SSL Security & Ecommerce Trust". Podium's "2023 State of Reviews". Stanford Web Credibility Research. UPS Pulse of the Online Shopper. Harris Interactive's "Consumer Attitudes Towards Contact Information on Websites"
. Baymard Institute's "Checkout Usability" study. Social Media Today's "The Impact of Social Media on Shopping". ComScore's "State of Online Retail". Label Insight's "Transparency ROI Study". Akamai's "Consumer Web Performance Expectations"