When traditional craftsmanship meets modern technology, the results can be transformative. This was the case with Shipton & Heneage, a heritage British shoemaker known for its handmade luxury footwear. To align their e-commerce experience with their premium brand and meet the expectations of modern shoppers, Shipton & Heneage partnered with View 6 to migrate their online store from Magento 2 to Shopify. The result? A faster, cleaner, and more manageable website that not only looks great but performs seamlessly.

Why the Move from Magento 2?

Magento 2 is a powerful platform, but it comes with its complexities. Shipton & Heneage had been experiencing issues with site performance, high maintenance costs, and limited agility when it came to updates and integrations. With a lean internal team and a desire to focus more on customer experience than backend infrastructure, Shopify emerged as the ideal platform—known for its simplicity, scalability, and robust ecosystem of apps and integrations.

The Role of View6

View 6 led the migration from start to finish, beginning with a thorough audit of the existing Magento site. The team mapped out every element—from product data and customer information to order history and SEO assets—to ensure nothing was lost in translation. Given Shipton & Heneage’s rich history and highly curated product catalogue, it was essential that the user experience remain as premium as the products themselves.

Designing for Elegance and Speed

On Shopify, View 6 delivered a theme that captured the timeless style of the Shipton & Heneage brand while optimising for speed and mobile responsiveness. Key features included a simplified navigation, high-quality imagery, and streamlined checkout—all designed to drive conversions while staying true to the brand’s heritage.

A Smooth Transition

One of the biggest wins was how seamless the migration turned out to be. There was no downtime, customer accounts remained intact, and the team at Shipton & Heneage quickly adapted to the more intuitive Shopify admin panel. With Shopify’s built-in analytics and automated workflows, they’re now better positioned to scale marketing efforts and streamline operations.

Looking Ahead

The migration to Shopify marks a new chapter for Shipton & Heneage, and View6 is proud to have been a part of that journey. With a more agile and user-friendly platform in place, the brand can now focus on what it does best—delivering world-class footwear to discerning customers worldwide.