Growing an online store can feel overwhelming—especially for UK startups and small businesses working within tight budgets. But real growth doesn’t always come from spending more. At View6, we believe success is rooted in strategy, not size. Whether you’re running your Shopify store from a spare room or a studio in Shoreham, these three core areas can accelerate your store’s performance—without blowing your budget.

1. Boost Your Conversion Rate (CRO)

It’s not just about getting more visitors—it’s about converting more of the visitors you already have.

  • Simplify the journey: Reduce friction in your checkout process. Use Shopify’s built-in checkout or tools like Shop Pay to speed things up.

  • Mobile first: Over 70% of UK eCommerce happens on mobile. If your site isn’t optimised for smaller screens, you’re leaving money on the table.

  • Build trust quickly: Add trust signals like reviews, secure payment icons, and clear delivery/returns info on product pages.

  • Use heatmaps and session recordings (via tools like Hotjar or Microsoft Clarity) to see where users drop off—and why.

Sometimes a 1% lift in conversion rate is more valuable than doubling traffic. It's about getting more from what you already have.

2. Increase Average Order Value (AOV)

If each customer spends more, your revenue goes up—without needing more traffic.

  • Upsells and cross-sells: Use Shopify apps (like ReConvert or Bold Upsell) to suggest relevant add-ons at checkout or post-purchase.

  • Bundle products: Offer discounts for buying multiple items together. It's a great way to increase basket size and move more stock.

  • Free delivery thresholds: Encourage larger purchases by offering free shipping over a certain amount—just be sure the margin supports it.

  • Tiered discounts: “Buy 2, get 10% off; Buy 3, get 15% off” style offers can nudge up AOV without slashing prices too deeply.

AOV is often the most overlooked lever—but it's one of the easiest to pull for early-stage stores.

3. Drive Consistent, Targeted Traffic

You need the right people seeing your products at the right time. But you don’t need to spend a fortune.

  • Organic search (SEO): Write product titles and meta descriptions with real keywords customers are searching for. Use tools like Ubersuggest or Ahrefs (free versions available).

  • Email marketing: Still one of the highest-ROI channels. Tools like Klaviyo or Shopify Email let you stay in touch with customers without ad spend.

  • Content marketing: Blog posts, how-to guides, and gift guides (especially seasonal ones) can drive long-term, organic traffic and establish credibility.

  • Social media: Focus on one or two platforms where your audience actually spends time. Post consistently, use UK-relevant hashtags, and experiment with reels or stories to boost visibility.

View6 - Ecommerce Agency 

Growing your Shopify store doesn’t have to mean throwing money at paid ads or agency retainers. With a sharper focus on conversion rate, average order value, and quality traffic, UK startups and SMEs can build sustainable, scalable eCommerce brands.

We help businesses do exactly that—with data-driven design and practical growth strategies tailored for small budgets.

Need help turning clicks into customers? Let's talk.